“What Buyers Notice First: 10 Things That Can Make or Break Your Home Sale”That is especially relevant right now. With active listings increasing substantially year over year, wand
Dated: August 26 2026
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If you've been watching the headlines lately, you may be wondering:
“Is the housing market finally going to crash?”
There are certainly challenges in today's market. Mortgage rates remain elevated, buyers are dealing with affordability concerns, and homeowners are seeing more competition when they decide to sell.
But here’s the important distinction:
In Minnesota and the Twin Cities, the latest numbers point toward a market that is becoming more balanced, not one that's falling apart.
Minnesota's housing market has been gaining momentum.
In July, Minnesota home sales increased 11.2% compared with a year earlier, while new listings increased 9.1%. The statewide median sale price reached approximately $375,000, up 2.7% year over year.
In the Twin Cities, the median sale price reached approximately $408,000 — up 3.3% from a year earlier. Homes were taking an average of about 40 days to sell.
At the same time, inventory has increased significantly.
That matters because buyers are finally getting something they haven't had much of in recent years:
More choices. And that's creating a healthier, more balanced market.
This is one of the biggest misconceptions we're hearing.
When inventory rises, it doesn't automatically mean prices are going to fall.
It means buyers have more alternatives.
That can result in:
More negotiating
Longer market times
More scrutiny from buyers
Greater importance placed on condition
Greater importance placed on pricing
Fewer automatic multiple-offer situations
But homes that are priced correctly and presented well are still selling.
Minnesota Realtors recently noted that buyers are seeing more breathing room around market times and negotiations, while sellers who price realistically are being rewarded.
That's a very different story from a market collapse.
Lakeville is a great example of why you have to look beyond national headlines.
According to Zillow's latest data, the typical Lakeville home value is approximately $491,340, up 1% over the past year. Homes are going pending in roughly 21 days.
Lakeville currently has more inventory than it has had in recent years, giving buyers more options.
But that's not the same thing as a collapse in values.
In fact, recent Lakeville sales data shows a median closing price of approximately $519,900 over the past six months, based on 595 tracked closings.
The important takeaway:
The difference is that sellers can't assume buyers will overlook an inflated price simply because the market was stronger a few years ago.
Burnsville tells a similar story.
Zillow's latest data puts the typical Burnsville home value at approximately $373,685, up 2.6% over the past year, with homes going pending in roughly 23 days.
Recent six-month closing data puts Burnsville's median sale price around $380,000.
Again, we're not looking at a market where homeowners are suddenly seeing their equity disappear.
We're seeing a market where buyers are becoming more selective. And that's a very important distinction.
The market can feel dramatically different depending on when you last bought or sold a home.
During the ultra-competitive years, sellers could sometimes:
List → Get dozens of showings → Receive multiple offers → Sell above asking price.
Today's market requires more strategy.
A seller may now have to:
Prepare → Price correctly → Market aggressively → Generate showings → Negotiate strategically → Close.
That's not a broken market. That's a normalizing market. And honestly, that's healthier for everyone.
One of the biggest mistakes a seller can make right now is looking at the highest sale in the neighborhood and saying:
“That's what my house should be worth.”
The better question is:
That's a completely different question.
If buyers have 10 homes to choose from and yours is priced $40,000 higher than comparable properties, they're probably not going to pay a premium simply because you want to leave room for negotiation.
They'll move on.... That's why pricing, positioning, exposure and negotiation matter more in a balanced market.
Today's buyers have become more selective.
They're looking closely at:
Condition
Price
Location
Updates
Floor plan
Lot
Competition
Monthly payment
Overall value
This creates a widening gap between homes that are strategically positioned and homes that are simply placed on the MLS.
A beautifully prepared home priced correctly can still generate strong interest.
An overpriced home with mediocre marketing can sit.
And that can happen even when the overall market is healthy.
If you're thinking about selling, don't let the headlines make the decision for you.
Instead, look at your specific situation.
Ask:
Knowing your potential net proceeds is more important than simply knowing what your home might sell for.
Not an online estimate.
Not what your neighbor got three years ago.
What would today's buyer actually pay?
Your home's value is heavily influenced by the alternatives buyers have when your property hits the market.
Sometimes that means painting.
Sometimes it's decluttering.
Sometimes it's professional photography and cinematic video.
Sometimes it's simply getting the pricing strategy right.
And sometimes, the smartest decision is not to sell yet.
If you're waiting for the housing market to crash before making a move, consider this:
What if the market doesn't crash?
What if prices remain relatively stable while inventory increases?
What if mortgage rates gradually improve?
What if your home continues to appreciate modestly?
What if the home you want to purchase also becomes more expensive?
There are a lot of moving pieces.
That's why trying to time the entire housing market can be much harder than making a decision based on your own financial goals.
The housing market isn't crashing. It's changing.
Minnesota is seeing more inventory.
Buyers have more choices.
Negotiations are becoming more common.
Homes are taking longer to sell than during the frenzy of the pandemic-era market.
But prices are still holding up, sales activity has improved, and well-priced homes continue to attract buyers.
For homeowners, that's not necessarily bad news.
It simply means strategy matters more.
At iMetro Property, we focus on four things:
Getting the strategy right from day one.
Making your home stand out against the competition.
Going beyond the MLS with professional photography, cinematic video, social media, digital advertising, YouTube and other marketing channels.
Creating the best possible outcome when the offers come in.
Don't wait for the market to tell you what your home is worth.
Find out what your home is worth today — and what you could realistically net from a sale.
Contact iMetro Property for a complimentary home valuation and market strategy consultation.
Buy. Sell. Build. Invest.
Matt Ebbighausen - Broker | iMetro Property Real Estate Licensed Real Estate Broker – MN & WIReal Estate AI Specialist (REAIS)Helping Clients Navigate Real Estate with Clarity, Confiden....
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